In this episode of The Lifestyle Prescription with Pharmacy Planet, Rena Dipti Annobil sits down with Dr Dion Terrelonge, fashion psychologist, to explore the powerful connection between what we wear, how we feel, and how we present ourselves to the world.

From confidence and identity to overconsumption, body image, and mindful shopping, this conversation takes a deeper look at the psychology behind fashion — and challenges the way we think about our wardrobes.

Because fashion isn’t just about clothes.

It’s about behaviour, perception, and self-expression.

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What Is Fashion Psychology?

Fashion psychology sits at the intersection of human behaviour and clothing.

Dr Dion explains that it’s about applying psychological frameworks to understand:

  • Why we wear what we wear
  • How clothing affects our mood
  • How we make purchasing decisions
  • Why we overconsume fashion

It’s not just about trends — it’s about understanding ourselves.

What Your Clothes Say Before You Speak

First impressions happen instantly — and clothing plays a major role.

As Dr Dion explains:

“Your clothes say a lot about you before you open your mouth.”

But it’s not the full picture.

What you wear reflects:

  • How you want to be seen
  • The context you’re in
  • The version of yourself you’re expressing that day

Fashion becomes a form of communication — whether intentional or not.

Dressing for Yourself vs Dressing for Approval

One of the most important questions raised in the episode:

Are you dressing for yourself — or for other people?

The answer often lies in your internal dialogue.

  • If your thoughts are: “What will people think?” → external validation
  • If your thoughts are: “I feel good in this” → internal motivation

Dr Dion highlights that many people don’t even realise they’re dressing for approval — because they’ve never stopped to reflect on it.

The Psychology of Confidence & Clothing

Clothing has a direct impact on mood, behaviour, and performance.

If you feel uncomfortable in what you’re wearing:

  • You become more self-conscious
  • Your confidence drops
  • Your focus shifts away from tasks

Research even shows that discomfort in clothing can affect cognitive performance, including concentration and decision-making.

On the flip side, wearing something aligned with your identity can:

  • Boost confidence
  • Improve posture and presence
  • Help you “show up” more fully

The Male Gaze, Society & Fashion Norms

Fashion doesn’t exist in a vacuum.

Historically, what women wear has been influenced by:

  • Social expectations
  • Cultural norms
  • The “male gaze”

For centuries, clothing has been shaped by power structures and societal roles — often prioritising how women are perceived over how they feel.

While progress has been made, there are signs that certain trends are regressing toward more conservative, approval-based dressing.

Retail Therapy, Fast Fashion & Overconsumption

One of the biggest challenges today is overconsumption.

Fast fashion has made clothing:

  • Cheaper
  • More accessible
  • Faster to replace

But this comes at a cost.

Dr Dion explains that shopping often becomes a coping mechanism:

  • A quick dopamine hit
  • A response to stress or low mood
  • A temporary emotional “fix”

The problem?

The feeling doesn’t last.

This creates a cycle of:

  • Buying → short-term satisfaction
  • Emotional drop → buying again

A loop that impacts both mental health and financial wellbeing.

Why You Feel Like You Have “Nothing to Wear”

Despite full wardrobes, many people still feel stuck.

Why?

Because:

  • Clothes don’t reflect their true identity
  • Items are bought for trends, not personal style
  • There’s no emotional connection to what they own

As Dr Dion explains, clothing without meaning becomes:

 “Just stuff”

When there’s no connection, nothing feels right — even when you have plenty of options.

Body Image & The Problem with “Flattering”

The idea of “flattering clothing” is deeply rooted in social expectations.

Often, it implies:

  • Looking slimmer
  • Hiding certain body parts
  • Conforming to a “preferred” body shape

But Dr Dion challenges this idea.

Instead of asking:

“Is this flattering?”

Ask:

“Does this feel like me?”

A better definition of flattering is:

  • Alignment with your identity
  • Comfort in your own body
  • Confidence in how you show up

Mindful Shopping & Breaking Bad Habits

Breaking the cycle of overconsumption starts with awareness.

Practical strategies include:

  • Pausing before purchasing
  • Setting personal rules (e.g. only natural fabrics)
  • Waiting a few days before buying
  • Asking: “Do I actually need this?”

Even small changes can shift behaviour from impulsive to intentional.

Finding Your Personal Style

Personal style isn’t about trends — it’s about identity.

When you understand:

  • What you like
  • What feels comfortable
  • What aligns with your lifestyle

You become less influenced by external noise.

As Dr Dion explains, people with a strong sense of identity are:

  • Less likely to be swayed by trends
  • More confident in their choices
  • More consistent in how they present themselves

Small Steps to Feel More Aligned

One simple exercise:

Do a style check-in

Ask yourself:

  • What do I feel happiest wearing?
  • What outfits feel most like me?
  • What items hold positive memories?

Then compare that to what you actually wear.

This creates awareness — and helps guide future choices.

For a deeper conversation on fashion psychology, confidence, identity, and mindful shopping, watch the full episode below:

Listen on Spotify & Apple Podcasts:

Podcast Transcript

RENa x Dion Fn

Dr Dion Terrelonge: [00:00:00] For some reason, actually not for some reason. It's because for hundreds and hundreds of years, what women wear has been dictated by men. We have dressed as accessories to the men, as secondary to men. That's not hating on men. This is just how it's been because

Rena Annobil: I wanna talk to you about what you are wearing. Are you dressing for yourself or are you dressing for other people? Because fashion isn't just about clothed, it's about identity, it's about belonging, it's about self-expression, and sometimes even avoidance. Welcome to the Lifestyle Prescription on Pharmacy Planet.

I'm Rena Annabell, and on this episode, we are gonna be taking a holistic look at the psychology of style. We're gonna be getting into aging, we're gonna be getting into the influence of social media, uh, over consumption and various other things, and also how what we wear has an effect on our mental health.

So first, let me [00:01:00] introduce my guest for this episode. Uh, she is a doctor of psychology, fashion psychologist, a media commentator and researcher. It is Dr. Dion Terrelonge.

Dr Dion Terrelonge: Hello. Thank you. Hi. That sounds impressive when you read it like that. Well,

Rena Annobil: you are impressive.

Dr Dion Terrelonge: Who are you talking about?

Rena Annobil: Own it. You are impressive.

Okay, so fashion psychologists, right? A lot of people might be wondering what does a fashion psychologist do?

Dr Dion Terrelonge: Yeah. And I don't blame them for wondering that because it's not one of the traditional areas of psychology. Yeah. And there's a few people out there now kind of popping up who will say they're fashion psychologists, but I think each of us practices in a slightly different way.