In the latest episode of The Pharmacy Planet Podcast, Boo Dhaliwal sits down with one of the most influential figures in UK pharmacy innovation: Paul Mayberry, founder of Pharmacy X, serial pharmacy owner, and the mind behind one of the country’s largest online dispensaries.

This conversation blends Boo’s relaxed, humorous interview style with Paul’s decades of operational, technological and entrepreneurial experience—resulting in an episode packed with insight, strategy, and real-world solutions for independent pharmacies navigating a rapidly changing NHS landscape.

Listen on Spotify & Apple Podcasts

Paul’s Journey: From Welsh Pharmacy Owner to Tech Pioneer

Paul’s pharmacy career began at Cardiff University, eventually leading him to acquire his first community pharmacy in Wales under highly unusual circumstances—the seller personally loaned him the money when banks declined.

From there he grew to seven pharmacies, but what shaped the rest of his career wasn’t ownership—it was frustration.

Frustration with:

  • Inefficient dispensing workflows
  • Outdated PMR systems
  • Stock unpredictability
  • Manual processes that wasted time
  • A profession moving too slowly toward tech adoption

This obsession with efficiency eventually led Paul to tech—robotics, automation, early hub-and-spoke—and ultimately the innovations he’s now known for.

Hub & Spoke Reality Check: Does It Actually Work?

Boo and Paul dive deep into the hub-and-spoke debate, cutting through the industry noise with rare honesty.

The theory:

Send items to a central hub → free up pharmacy time → improve efficiency.

The reality:

According to Paul, with legacy PMRs,

“You’re just moving work from one place to another.”

Key issues:

  • Pharmacists still do the clinical checks
  • Logistics create new bottlenecks
  • Only the “easy items” are automated
  • Reconciliation and stock checks still fall on the pharmacy
  • Cost savings rarely show up on a P&L

It can work—but only with a fully optimised, end-to-end system that links EPS → clinical checking → item selection → robotics → stock → bagging → labelling → patient handover.

An ecosystem legacy PMRs simply can’t deliver.

PillTime: Building One of the UK’s Biggest Online Dispensaries

Before Pharmacy X came PillTime, Paul’s direct-to-patient pouch dispensing service that grew into one of the top 10 busiest online pharmacies in the UK.

The idea was sparked by a conversation with a care agency who instantly recognised the safety benefits of pouch dispensing—no missed doses, no confusion, no manual sorting.

Once EPS in England matured, the model exploded. Through Facebook ads and digital signup, PillTime scaled rapidly.

So why did Paul leave?

Because the biggest limiting factor wasn’t demand—
it was the PMR.

Despite custom integrations, external systems and workarounds were holding the business back. Paul realised that the real long-term opportunity wasn’t the DSP—it was fixing the technology pharmacies depend on.

The Birth of Pharmacy X

Pharmacy X is Paul’s answer to decades of outdated PMR design.
Built by a pharmacist, its mission is simple:

Fix the fundamental inefficiencies of community pharmacy.

Unlike legacy systems retro-fitted for EPS, Pharmacy X was built from the ground up around modern workflows.

Key features include:

✔ Saved clinical checks – pharmacists only check changes
✔ Mandatory barcode scanning – no bypassing, no errors
✔ True stock control using DM+D codes
✔ Cloud-based architecture
✔ Seamless robot & vending machine integration
✔ NHS App prescription readiness reporting
✔ Flat £700/month pricing with price match guarantees

Paul says:

“We built the perfect workflow, and then the tech team built the software around it.”

This is the part of the podcast where Boo realises:
this isn’t “just another PMR.”

It’s a complete rethink of how pharmacies operate.

Stock Control, Efficiency & the Road to Profitability

One of the most powerful messages in the episode is how dramatically Pharmacy X improves stock management—a long-standing pain point for contractors.

Paul reveals:

  • Most pharmacies are hugely overstocked
  • Many don't know what’s actually on their shelves
  • Buying isn’t optimised
  • Expensive lines are held unnecessarily
  • Wastage is invisible until too late

Using real data from new Pharmacy X adopters, Paul reports:

54% reduction in stock levels within the first 4 weeks

And best of all:
This frees up cash instantly.

Pair this with:

  • Faster dispensing
  • Fewer errors
  • Saved clinical time
  • Automated ordering
  • Lean workflows

…and for the first time in years, pharmacies can genuinely improve margins—even before adding services.

The Future of Community Pharmacy

Paul believes the direction of travel is already clear:

  • Dispensing margins will continue to shrink
  • Pharmacists must be pulled out of the dispensary
  • Clinical services will dominate revenue
  • Independent Prescribing will become standard
  • Tech-enabled workflows will separate thriving pharmacies from struggling ones

Operating in Wales, where independent prescriber funding and clinical service infrastructure are more mature, Paul’s pharmacies just had their best financial year ever—driven by services, efficiencies, and smarter stock control.

England is expected to follow the same route.

The winners will be those ready for the shift.

Final Word from Boo

The episode closes with Boo’s trademark humour—launching his “Make Pharmacy Great Again” revolution, complete with merch, caps, tote bags and plenty of laughs.

But behind the jokes is a serious message:

Pharmacy is changing—and those who adapt, innovate and embrace technology will lead the next era of the profession.

This episode isn’t just a conversation about software.

It’s a roadmap for the future of UK pharmacy.

Listen on Spotify & Apple Podcasts

Pharmacy X Website: https://pharmacyx.com/

Paul Mayberry (LinkedIn): https://www.linkedin.com/in/paulmayberry1/
Pharmacy Planet: https://www.pharmacyplanet.com/

Boo Dhaliwal

Instagram: https://www.instagram.com/boo.pharmacyplanet/
LinkedIn: https://uk.linkedin.com/in/boo-dhaliwal-85680b136
TikTok: https://www.tiktok.com/@boo_pharmacyplanet

Podcast Transcript

Introduction & Welcome

Paul: We'll match any anybody's price on a like, for like basis.

Boo: Wow. Even price match.

Paul: Yeah.

Boo: I love this market. This market's getting better and better 

Paul: And if you don't like it.

Boo: Yeah.

Paul: Should we, we gonna ask for,

Boo: can you, can you send us to the Grand Prix or something like that as well? Might as well squeeze what we can out.

Paul: Yeah. I'll come with you to the grand prix. 

Intro: [MUSIC].

Paul: Hi, I'm Paul Mayberry from Pharmacy X. Welcome to the pharmacy. Pharmacy. ..Planet. I thought I got the wrong way around then. That. Hi, I'm Paul Mayberry from Pharmacy X. Welcome to the Pharmacy Planet Podcast. 

Boo: Well, thanks for joining us at the Pharmacy Planet Podcast. Paul. Paul, you've had a long history in pharmacy.

Paul's Pharmacy Journey: From Cardiff to Ownership

Paul: That's right.

Boo: Do you wanna just give us a bit of background about yourself when you started and how you ended up for what you're doing now?